These 3 markets are about to collapse

Hey {{first_name}},

Here’s a fact you might not know if you’re not already a storage operator…

(and if you are, I’ll show you how this often-forgotten detail could make or break your 2026…):

Published rates are not what storage businesses

are actually charging to rent out units.

…And the gap is widening.

If you’re using published rates as the foundation of your market research…

And those are the numbers you’re basing your financial strategies on…

Then your entire game plan is built on a rotten foundation.

Let me show you how to spot these warning signs before you tie up capital in a dying market.

But first, quick updates you need to know:

Now, here's what I'm seeing:

I won't name specific cities publicly, but I can tell you the pattern I'm watching:

Published pricing: $150-180 for 10x10 units Reality: Facilities are offering 3-4 months free rent to hit occupancy

What this means: Effective rents are actually $110-130, but that's not showing up in pricing guides yet

Imagine buying in one of these markets, based on "strong fundamentals..."

And suddenly finding yourself stuck at 72% occupancy. Now you can't refinance because actual rents are 25% below your projections.

Published pricing: Premium rates, looks amazing

Reality: Three new facilities opened in 24 months, two more breaking ground

What this means: That premium pricing is about to get competed away

The problem: You buy today at peak pricing, but by the time you're ready to refinance in 3-5 years, your rates have collapsed. Your property value drops, you can't pull equity, and you're stuck.

Published pricing: Holding steady

Reality: Population outflows, job losses, declining household formation

What this means: Storage demand follows jobs. When jobs leave, pricing follows (with a 12-18 month lag)

Here's how to protect yourself:

When you evaluate a market, I ignore the published pricing and instead ask:

What are lenders actually approving loans for in this market? (If they're requiring 30% down instead of 25%, that's a red flag)

What's new construction look like in the next 24 months? (More than 10% increase in square footage = danger zone)

Are REAL rents matching published rents? Or are facilities buying occupancy with freebies and promotions?

What's the employment and migration trend? (Storage follows people, period)

If any of these factors are moving the wrong direction, the published pricing data could be lying to you.

I've built the entire framework for market risk analysis, including the specific metrics I track and how to pressure-test markets, inside Storage Financing Secrets.

>> Get the complete risk assessment system here

Here's to avoiding the landmines,

Cody

P.S. If you're analyzing a deal and want me to gut-check the market for you, just reply to this email with the city and I'll tell you what I'm seeing from lenders. Sometimes five minutes of insider intelligence saves you from a six-figure mistake.